Here are the different placements for your ads. Also there are different Creatives available for these different placements.  

Facebook has created a great guide for this purpose that simply shows you the different placements availiable and a smart preview on how it looks like. Check it out here


  • News Feeds
  • Instant Articles
  • In-Stream Videos
  • Right Column
  • Suggested Videos


  • Feed
  • Stories

Audience Network:

  • Native, Banner and Interstitial
  • In-Stream Videos
  • Rewarded Videos
  • Messenger:


  • Sponsored Messages

For an optimal Campaign structure make sure to use Automated Placements as much as possible.