When you start advertising on Facebook, you first have to choose your campaign objective. The objective you choose aligns with your overall business goals. For example, if you want purchase on your website, you can create ads that encourage people to take this action. There are different types of objective tailored to give you the results you are after. Below we go threw them all and explain how they work.
1. Awareness: Creates awareness around your product or service.
Brand Awareness - Reach people likely to recall your ads and business.
Reach - Reach as many people as possible in your audience.
2. Consideration: Get people to start thinking about your business and want to find out more.
Traffic - Send people to your website or increase engagement in your app.
Engagement - Get people to engage with your page or posts.
App Installs - Send people to an app-store to download your app.
Video Views - Get people to view your video.
Lead Generation - Collect lead information from people who are interested in your business.
Messages - Get people to have conversations with your business.
3. Conversion: Get people to purchase or use your product och service.
Conversions - Get purchases on you website or app.
Catalog Sales - Show products from your product catalog based on your audience.
Store visits - Promote your physical business to people who are nearby.